Over the past few weeks, our series has been focused on the importance of branding. You should now understand a healthy brand is more complex than just a corporate logo or colors. A brand is a living, breathing entity at the heart of all other marketing efforts. More importantly, a brand is ultimately defined by the […]
Customized content can help drive your prospects through the sales funnel and ultimately convert to customers. To be able to achieve this you need to know and really understand your customers. This is where the Persona Mapping process comes in. Do they live in suburbs or the big city? Do they watch documentaries or reality […]
With the latest dramatic shifts in the healthcare landscape, it is now more competitive than ever before. Although the barriers to entry may seem low, companies are struggling to exist after just a few years in operation due to the saturation of the market. However, there are some successful healthcare brands today that are dominating the […]
What is it? Social Media Monitoring is the practice of checking social media channels for information relevant to your industry, knowledge about competitors, to listen to what people are saying about your brand, product or service, to generate and nurture new leads, and to learn more about your target market. If that sounds like a […]
For the twenty plus years ParkerWhite has been in business we have seen our share of changes in the way companies reach their customers and prospects. What was successful for advertising agencies last year might not be applicable this year, which constantly keeps us on our toes and on the lookout for new trends, technologies, […]