Entries by Jenny Woudenberg

The 2020 Digital Marketing Toolkit for B2C Health and Wellness Companies

Currently, health and wellness is a 3.7 trillion dollar industry (Global Wellness Institute) and that number is only going to grow in this decade. FDA and HIPPA regulations have made marketing health and wellness products and services a more complicated prescription to follow. If you are looking for expert advice, give us a call. We’d […]

The Best Time to Rebrand?

2020 is just around the corner. Is your company dressed for it, from the inside out? In the age of the empowered consumer, technology and branding must rapidly change to match the savvy consumer’s behavior. Don’t get left behind. Being committed to the evolution of your brand is vital to the innovation and upward growth […]

Medical is now Instagramable – The Power of Direct to Consumer Influencer Marketing

By now, you are probably following a few “influencers” on social media and perhaps you have even purchased a product or changed habits because of them – for better or worse. Buying a cute summer dress to look like an influencer’s beach vacation post, will just add another item to your wardrobe. However, taking the […]

Wellness Within: The Importance of Internal Branding vs. External Branding

Internal Branding Is About Your Employees If you want consumers to love your brand, first your own employees must fall in love with it. If your employees aren’t convinced, how can you expect anyone else to be? Your employees are closest to the brand and have the opportunity to shape your brand regularly. The Healthy Brand cultivates a company […]