Currently, health and wellness is a 3.7 trillion dollar industry (Global Wellness Institute) and that number is only going to grow in this decade. FDA and HIPPA regulations have made marketing health and wellness products and services a more complicated prescription to follow. If you are looking for expert advice, give us a call. We’d […]
The next decade is less than a month away. Depending on your company’s outlook, planning, and readiness, this can seem either daunting or thrilling. To head into 2020 with confidence, take the necessary time to completely review your 2019’s goals by compiling data and comparing results to desired outcomes. To ring in the new year […]
Note: This blog will be updated as changes continue to happen to US-based Instagram accounts. We are closely following all updates coming from Instagram for our clients. Like it or hate it, Instagram has become part of our daily life. Whether it became a habit to take a picture of an “Insta-worthy” sunset or you […]
Since you are reading this, you are most likely looking to hire a marketing agency. High-five! No matter if you are underwater with work or needing expert help for a product launch, your business is about to embark on an exciting time of growth. That is something to be proud of! With all the excitement […]
2020 is just around the corner. Is your company dressed for it, from the inside out? In the age of the empowered consumer, technology and branding must rapidly change to match the savvy consumer’s behavior. Don’t get left behind. Being committed to the evolution of your brand is vital to the innovation and upward growth […]
By now, you are probably following a few “influencers” on social media and perhaps you have even purchased a product or changed habits because of them – for better or worse. Buying a cute summer dress to look like an influencer’s beach vacation post, will just add another item to your wardrobe. However, taking the […]
Should we comment on content produced by customers? A blogger just shared inaccurate or off-label information about our product – are we able to correct them? Working with influencers could be risky, what are the rules? What is the FDA’s latest position on healthcare social media guidelines? As a branding and digital marketing agency focused […]
In the last few years, the usage of video has grown from a singular marketing tactic to an entire business strategy. This post will give you a behind the scenes tour of why your business needs video and creative ways to harness the power of video for business marketing. To get your reels spinning, let’s […]
A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take after purchase. Many companies forget about the after purchase path, however, it is equally important as the steps that lead to the purchase. This journey, when written down in detail, can […]
Internal Branding Is About Your Employees If you want consumers to love your brand, first your own employees must fall in love with it. If your employees aren’t convinced, how can you expect anyone else to be? Your employees are closest to the brand and have the opportunity to shape your brand regularly. The Healthy Brand cultivates a company […]