It is all too common for people to completely ignore brand communications. To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people. These are basic rules for life that we all understand. But, for some reason, […]
Content Strategy Is Necessary for Successful Web Design If you’re in the process of building or redesigning a website, developing a content strategy before designing your website is critical. Content strategy keeps your website anchored to the most important things, so you can deliver a user experience that meets their needs and business goals. You don’t need […]
Healthy Brands Require Continuous Effort Successful brands are not the product of a one-time effort but are living, breathing entities that require maintenance in order to stay relevant. How Healthy Brands Gain Awareness, Attention, and Favor Healthy brands are built upon strong brand platforms. They have meaningful core values that resonate with the target audience. They have a […]
Healthcare Content Strategy Development For healthcare marketers who get over the hurdle of getting executive buy-in for social media marketing, the next challenge could be formulating a healthcare content marketing strategy. You may find yourself asking these questions, and more. How do we reach our audience? How do we get them to notice us? How do we get […]
Consumers are online and marketers need to prioritize digital brand touch points. Most companies understand that they need to have some kind of digital presence, but what does a healthy brand look like online? Is it okay to just have a web page? Does your company need to utilize social media to connect with consumers? How does your online presence […]
Underdogs Have to Fight Hard Do you feel like your brand is the underdog? You might say to your team, “but we have a smaller marketing budget than our competitors.” You might feel like it’s a long, uphill battle against big corporations. Penetrating a market with established competitors can be difficult, even if you have […]
The growth of the Internet and the rise of social networks have changed the way we communicate, interact, find information, shop, learn, and more, including the way we learn about healthcare pharmaceuticals and medical devices The number of groups that have grown around specific issues in healthcare is astounding. Hashtags help categorize conversations within social […]
Email marketing may not be the trendiest marketing tactic right now, but it still works. Email is where you warm your leads up for a potential sale. If you’re using social media for lead generation, completing the nurturing process through email can be very effective. If you want to generate leads, convert leads, and develop a […]
Healthcare companies understand the need to reach consumers in new ways. They’re utilizing digital channels and executing more creative, emotionally driven campaigns. Companies have a business priority to build relationships with consumers through both HCP marketing and DTC marketing. The old ways of growing a brand through an army of sales reps and doctor relationships are […]
1. Healthcare websites that don’t have any patient-specific content. The Problem: In today’s healthcare business you can’t afford to ignore patients. With healthcare reform changes, patients are key stakeholders because of their growing influence on healthcare purchasing decisions. How to Fix It: Put a tab in your main navigation that is dedicated to patients and provide information […]