Entries by Patricia Redsicker

6 Reasons Why You Have a Low Email Open Rate

People are overwhelmed with email. According to a recent study, the average business user wades through 121 emails per day. That’s why open rates are falling, while “scan inbox and delete” is becoming common practice. Low email open rate is continuing to be a common problem for marketers. As a marketer or a business owner, your goal […]

5 Tips for Handling Negative Comments on Social Media

For organizations starting to experiment with social media marketing, the fear of possible negative comments is a daunting prospect. But social customer service is more important than ever. According to The Retail Consumer Report, 68% of who posted a complaint or negative review on a social networking site after a negative holiday shopping experience was […]