Product & Company Naming
Before naming a company or product there needs to be a fundamental definition of its purpose in going to market. What keywords will your brand stand for? Do they encompass your brand values? Are there any perceptions that the name should help overcome? Are there any directions that should be avoided?
A brand naming strategy sets the tone and style for the rest of the brand communication and can become a valuable asset to a company when developed with care. If you need help developing a brand strategy and product name, contact our San Diego branding and marketing agency.