We help our clients identify the salient points for data collection—as well as provide the tools required to store and leverage data. Our San Diego marketing analytics and research service allows us to deliver:
Detailed historical analysis.
Integrated Reporting across all touchpoints and partners.
Detailed reporting on creative performance including on individual creative attributes.
Optimized creative sequencing.
Multi-touch attribution utilizing cross-device matching.
Media mix modeling.
User scoring (which can be used for exclusion rules, frequency caps, targeting and personalization).
Other types of statistical and predictive modeling and business intelligence.