Organic List Building and Segmentation: How are you building your list of leads and segmenting them?
Database Management: How are you collecting your leads?
Lead Scoring: How do you identify and qualify leads?
Lead Nurturing: Are you providing your leads with the proper content to drive them through your sales funnel?
Reporting and Analysis: What metrics are you utilizing and how are you acting upon them?
Attribution: Are you collecting data and building models to attribute leads to campaigns and measuring ROI?
We develop a strategy for managing your leads that maximizes every interaction with each and every single customer. Our strategic processes help increase the effectiveness of your sales and marketing efforts, while maximizing the overall return on investment by organically growing your leads. Partnered with targeted inbound and outbound marketing strategies, this lead generation process will assist the sales team in sustaining growth and profitability.
We invest our efforts in fully understanding your sales funnel by:
Building agile and qualified lists to nurture leads into sales ready prospects.
Building an infrastructure of database contacts management.
Creating a process of lead scoring and nurturing.
Utilizing marketing automation to deliver relevant, personal, and timely content.
When combined, it allows us to develop and implement a strategy that keeps your brand top of mind, no matter how long the sales cycle.
