Rich Media & Video
From creative campaign videos that bring light to pain points, to customer testimonials and personalized product demos, both rich media and video are key components that every marketing team should be implementing for their branded campaigns. Gone are the days of static web banners. Rich media includes features like video, audio, and a variety of interactive components that engage an audience within an ad. On top of that you can access metrics and data on your audience’s behavior, such as whether they watched the entire ad, clicked on it, hovered over it and so on.