CommonGrounds, an early-stage co-working company, tasked ParkerWhite in helping them direct their strategic vision into an actionable brand strategy. Over the course of 6 months we help craft a unified brand vision and positioning strategy to compete within the enterprise co-working market.
Our discovery included a comprehensive competitive and management audit to inform a full-day innovation workshop with the key stakeholders. The output of the workshop provided clarity on the top priorities for the brand, business KPIs, and allowed us to draft the corporate growth roadmap.
Next phase was building the new brand strategy, launch campaign and new website experience, supported with a full social media strategy and lead generation campaign.
Developed and launched the new campaign and website and provided the marketing team with a toolkit to execute the brand strategy within each new market.