Finance of America Reverse Brand Overhaul

Let’s get to work on retirement

The Situation

Chances are if you mention the words Reverse Mortgage, it’s not something that resonates with positivity. Finance of America Reverse (FAR) wanted to change those negative perceptions and misconceptions. Our task was to bring their vision to life with a complete overhaul of their brand, marketing communications, and lead generation strategies.

The Solution

The first step was to develop an overarching campaign strategy that allowed us to educate consumers and position FAR as a trusted resource. Next we needed to understand how FAR generated, collected and tracked leads within their digital and sales ecosystem to give us full funnel visibility and documented touch-points from initial contact to funded loan.

The Results

Visualized FAR’s full lead funnel and lowered dependence on purchased leads. Now delivering leads month over month and exceeding KPIs.

What we did

Brand Strategy

Messaging

Brand Identity

UX + Visual Design

Photography

Front End Development

Collateral Design

Packaging Design

Video Production

Animation

Social Strategy

We built a library of authentic lifestyle photography and captured video conversations about retirement preparedness and what retirement means to today’s seniors. The answers took on many forms, which is why we let them fill in the blank within our _____________ retirement campaign. An information rich website and personality quiz lets potential borrowers engage with the content that is relevant to them and self-educate before being contacted by a sales representative.

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