Next Proteins

A refreshing protein drink? That’s what we were thinking too, when Next Proteins approached us with a new product launch for their Designer Whey series of drinks. A funny thing happened, though – our reaction ended up being our inspiration. From launch kit coolers that were overnight shipped to distributors to a funny, but truthful advertising campaign, we made noise for Next Proteins everywhere they allowed us to go.

Before

After

Growth

Sales and initial orders set company records and the overall effort was one of the most memorable and well-liked campaigns in the category.

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