Star Trac

Star Trac, a global commercial fitness equipment company, experienced flat sales and failed product launches along with a stale brand image. They wanted to diversify their product offering and go after both U.S. and international market share.

Growth

The Expect Different campaign drove sales growth of over $100M the first year, resulting in a nearly 300% increase. Annual sales grew to over $200 million and unaided brand recognition grew by 1000%.

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